The Whole Earth Catalog created a peer-to-peer network that connected and galvanised like-minded people. In doing so, it created a legacy as an early link between the counterculture movement and the cresting personal tech industry. It spoke to a growing generation of do-it-yourselfers and innovators—particularly those entrepreneurs who’ve found themselves in California over the years.
The catalog was preceded by the "Whole Earth Truck Store". The WETS was a 1963 Dodge truck: In 1968, Brand, who was then 29, and his wife Lois embarked "on a commune road trip" with the truck, hoping to tour the country doing educational fairs. The truck was not only a store, but also an alternative lending library and a mobile microeducation service.
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